​La Liga Sports TV hits 300,000 subscribers

LaLiga Sports TV, the multi-sports OTT platform launched by Spanish football's LaLiga, has reached 300,000 registered users, according to LaLiga president Javier Tebas who was speaking at the World Football Summit in Madrid, reports SportBusiness.

LaLiga Sports TV offers free live coverage of various sports, including matches of the ASOBAL Handball league and Spain's second-tier basketball division Liga LEB Oro, plus sports such as badminton, petanque and weightlifting.

It went live in March of this year as a multi-sport proposition but also streams live games from Spanish football's second-tier Segunda Divisin, but behind a paywall. Short highlights from Spain's top two leagues are also offered on the platform.

LaLiga Sports TV was launched in March with the intention of boosting the exposure of Spanish sports, becoming the first European league to launch its own OTT service in doing so. Viewers can access it on mobile devices both mobile phones and tablets and smart TVs.