IWF to partner with SBD in landmark 8-year agreement

The IWF is thrilled to announce an 8-year partnership with SBD, a leading global sports brand, designing and manufacturing technical clothing, supports and accessories. This partnership aims to elevate the profile of weightlifting on all five continents through innovative projects and initiatives designed to enhance awareness and foster a positive perception of the sport.

IWF with SBD: From left to right: Forrester Osei (IWF Athletes Commission chair), Matthew Curtain (IWF EB member and British Weightlifting CEO), Mohammed Jalood (IWF President), Benjamin Banks (SBD CEO), William Islip (SBD Commercial Director) and Antonio Urso (IWF General Secretary)

With a shared vision to develop weightlifting at all levels, this collaboration will focus on grassroots growth, sport development, and athlete support. The agreement also highlights a strong commitment to promoting inclusion, ensuring the sport remains accessible and welcoming to participants of all backgrounds.

IWF President, Mohammed Jalood stated: “This partnership with SBD marks a significant milestone in the evolution of our sport. Together, we are committed to creating opportunities and building a sustainable future for weightlifting around the world.”

SBD representatives (William Islip and Benjamin Banks) presenting the IWF-SBD partnership at the IWF Congress in Manama (BRN)

SBD CEO, Benjamin Banks considered: “We are delighted to enter into a long-term partnership with the IWF. This is a very exciting opportunity for us to establish our business within weightlifting, as it will enable us to enhance our offering to sponsored athletes, coaches and our customer base across the globe, whilst supporting the IWF’s long term objectives.”

Further details about this transformative collaboration will be unveiled in the coming months.

IWF Communications