How 'unbelievably sexist' Sky Sports Halo collapsed in 48 hours: The reason excruciating channel that patronised women with matcha and Barbies was born, the brazen error that shocked the industry, and how furious staff hit back in 'heated' summit
The idea had been in the works for several months and Sky Sports considered it so significant to their corporate mission that at least two staff were seconded to it full-time.