Twitter analytics: How to analyze and improve your Twitter data

Summary X analytics offer valuable insights into tweet (X post) performance, audience engagement and profile growth. It enables users to assess and refine their marketing strategies effectively. Accessible via the native X analytics dashboard, users can track key metrics. These include impressions, engagements, link clicks and follower growth both on desktop and mobile platforms. For a range of professionals including social practitioners, managers and agencies, X analytics is vital for optimizing content, understanding audience behavior and comparing performance against competitors. And, tools like Sprout Social can enhance X data interpretation and strategic planning. A Twitter (rebranded as "X") marketing strategy gives you the opportunity to reach millions of people and build an engaged community. But how do you know if your strategy is paying off? That’s where your Twitter analytics come in, providing you with essential data to assess your performance. This helps you figure out wh...