The ATP ACES For Charity grants once again made a major impact in 2018, with the recipients, who each received $/€15,000, using the funds for worthy causes.
The tennis legend talks about creating good ads, why she’s pitching Gatorade, and what makes a successful brand partnership.
Celebrating 50 Years Of Open Tennis
Fifty years ago, tennis was a non-commercial enterprise with amateur players receiving tournament expenses, often better than the living wage, and were still able to compete in the world’s leading tennis tournaments.
Delivering a world-class anti-corruption regime for professional tennis remains a paramount priority for the international governing bodies of tennis.
