Exclusive: Serena Williams talks about her new tech-infused Gatorade ad
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The tennis legend talks about creating good ads, why she’s pitching Gatorade, and what makes a successful brand partnership.
Back in late 2015, Gatorade was developing a new system of products to help athletes evaluate, measure, and replace the types of electrolytes their bodies need most. Measurement was done by a bandage-like patch that monitors sweat rate and type, while a variety of small pods that differed in electrolyte type could be mixed with water in specially designed sport bottles. All this was designed to give athletes the best possible advantage through the most efficient hydration.