Red Bull continues to spread its wings
July 6 – Red Bull’s pioneering spirit has found its latest expression through German Bundesliga club, RB Leipzig’s groundbreaking adoption of virtual perimeter advertising, cementing the organisation’s reputation as football’s most forward-thinking commercial operation.
The innovative system, developed in partnership with the Deutsche Fußball Liga (DFL), represents a quantum leap in targeted marketing sophistication. Through real-time digital manipulation of live broadcast feeds, Leipzig can now deliver bespoke advertising content to international audiences without requiring physical infrastructure modifications at Red Bull Arena.
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