West Ham betting on BoyleSports with front-of-shirt agreement
July 3 – West Ham United have unveiled a new multi-year partnership with BoyleSports, Ireland’s largest independent bookmaker, in a deal that sees the betting firm take over as front-of-shirt sponsor from the 2025/26 season.
The announcement was made on Wednesday, with the club launching its new kit featuring the BoyleSports branding just this morning.
The deal marks the end of West Ham’s decade-long association with Betway and signals BoyleSports’ aggressive push into the UK market.
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