River Plate announce major Betano deal
May 6 – River Plate have announced a major new sponsorship agreement with Kaizen Gaming, making Betano the club’s main and front-of-shirt partner starting immediately.
The long-term deal strengthens Betano’s footprint in Argentina, just a year after the online betting brand entered the market. It marks a significant business move for both parties — for River Plate, it diversifies commercial revenues and supports global brand growth, while for Kaizen Gaming, it accelerates local market penetration by aligning with one of South America’s most iconic clubs.
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