Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?
Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2034, including the FIFA World Cups in 2026 and 2030, after rivals failed to clinch the deal. The move has boosted investor optimism, with Zee shares gaining over 30% in the past month.