Growth in popularity of football in the U.S. highlighted by Nielsen report
December 16 – Nielsen, the gold standard in audience measurement, data and analytics, has released a new “Tops of Sports” report that looks at the forces shaping U.S. sports media in the year ahead, and soccer is increasingly attracting viewers.
The report breaks down seven areas to watch: multi-platform live sports, soccer’s continued momentum, MLB’s increasingly diverse audience, the rise of women’s sports, the NBA’s influence on brand sponsorships, golf’s broader reach, and the surge of sports documentaries on streaming.
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