Arsenal, Bayern, PSG and Visit Rwanda sponsorship: ‘We would rather wear anything on our sleeves’
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Rwandan president Paul Kagame and Arsenal fans protesting the Visit Rwanda sponsorship before a match against Paris Saint-Germain.
“Minutes before touching down at Kigali International Airport, a video plays on a RwandAir flight from London. Former Paris Saint-Germain goalkeeper Jerome Alonzo hits a golf ball that is caught by Keylor Navas, another ex-PSG ‘keeper, who throws it to Lionel Messi. Messi flicks it to Sergio Ramos, who passes to Ander Herrera. It then cuts to the ball flying across Rwanda, showcasing the east African country, before landing on a golf course. The Visit Rwanda promotional video ends with ‘Tee off your next adventure in Rwanda’ alongside the PSG club badge. …”
NY Times/The Athletic