TEAM’s 35-year UEFA club deal to end in 2027 with US’s Relevent taking over
March 17 – UEFA has confirmed that one of European football’s longest established commercial partnerships is about to end with the announcement that its leading clubs are set to drop the Swiss agency that has sold Champions League rights since 1992 and replace it New York-based Relevent Sports.
The news marks the end to the reign of TEAM Marketing with Relevent given exclusive negotiating rights “over the global commercial rights to the UEFA men’s club competitions for the period 2027-2033,” a decision made jointly with the European Club Association.
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