NIRSA Associate member Precor teams up with Nike

Precor®, a global leader in commercial fitness equipment and longtime NIRSA member, sponsor, and exhibitor, is proud to announce an exclusive partnership with Dimension 6 Fitness to offer premium Nike Strength commercial-grade free weights to fitness facilities in North America.

“Nike researched all the major manufacturers and approached Precor as the best fit,” says Dave Elton, Precor Education Market Manager.

This partnership provides commercial fitness operators with direct access to Nike Strength’s aspirational portfolio of dumbbells, plates, barbells, kettlebells, and accessories. These free weights and functional training tools add to an iconic brand that motivates and inspires exercisers on the strength training floor and beyond.

“The Nike Grind Bumper Plates are one of the coolest stories in years,” Dave shares, highlighting a particular product’s alignment with NIRSA’s value of sustainable communities. “Nike repurposes pre-consumer shavings from the process for making their shoes, giving materials a second life in a way that positively benefits both the environment and fitness facilities. Such a cool story of recycling waste to transform it into a great bumper plate.”

Customers who invest in Nike Strength through Precor will enjoy trusted expertise behind every step of the process, from sales to service to ongoing support. Precor will offer recommended Nike Strength product packages that complement its existing product lines, ensuring customers get the best of both worlds: Nike’s iconic performance products with Precor’s operator-driven focus and excellence.

“We are honored to be the exclusive commercial distributor for Nike Strength products in North America,” Precor CEO Dustin Grosz says. “Nike’s iconic brand and dedication to excellence perfectly complement Precor’s mission to deliver top-tier fitness solutions. We’re proud to offer our customers products developed with input from champions, while continuing to deliver the reliability and exceptional service they expect from Precor.”

About Precor

Headquartered in Woodinville, WA, Precor has been a pioneer in delivering fitness experiences for commercial customers and exercisers for over 40 years. Trusted by thousands of fitness facilities across more than 100 countries, Precor provides a broad range of products and services, including cardio, strength, functional fitness, group training, and connected solutions.

Precor has been an associate member of NIRSA for more than 27 years. We hope to meet and reconnect with NIRSA members at the 2025 NIRSA Conference in Orlando, where you’ll find us in the exhibit hall at booth 817!