More Than a Shirt: Why Non-League Kits Have More Soul Than the Premier League

Let’s get one thing straight. We’ve all seen those Premier League kit launches. The slick video with some thumping drill track, the players looking like they’d rather be anywhere else, and then the big reveal: another boring, template shirt that looks identical to five other teams’ kits. It’s clean, it’s safe, and it has all […]

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