How to Use Twitter Analytics: The Complete Guide

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics.We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.”Since 2017, she's been using Twitter to build a brand rooted in authenticity and her personal story. Through Twitter, she tripled her mailing list, got new partnerships, generated organic leads, and contributed to the conversation around diversity in the toy aisle through hashtags like #RepresentationMatters.Jean-Charles was able to achieve that growth by staying relevant to her audience and keeping a close eye on her Twitter analytics. But social media success isn’t just an art; it’s also a science—and in order to crack the code, you’ve got to...