Liverpool add Tommy Hilfiger to commercial portfolio
January 8 – Liverpool have added another premium global brand to their commercial portfolio, announcing a long-term partnership with Tommy Hilfiger that signals a further step in the club’s move towards lifestyle and cultural-led collaborations.
The agreement is the American fashion label’s first partnership in club football and will see Tommy Hilfiger styling embedded across Liverpool’s men’s and women’s teams, as well as senior backroom staff.
Rather than operating as a traditional kit or training wear deal,
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