Exclusive - Anupam Bhattacharya on Ishaani moving to prime-time slot: The pressure to maintain TRPs becomes imminent
Anupam Bhattacharya's show Ishaani has shifted to a prime-time slot, increasing pressure on the cast and crew to maintain high TRP. Anupam, who plays Shashwat, believes the show's engaging storytelling and unique premise, highlighting a woman's resilience in an abusive marriage, resonate with viewers. He enjoys portraying the complex character, despite occasional negative reactions from fans.