Betano picks up Danish Superliga club Brøndby IF’s shirt sponsorship
May 14 – Kaizen Gaming’s online betting brand Betano, which has been establishing a large footprint in football sponsorship, has become the main partner and shirt sponsor of Danish Superliga club Brøndby IF in a three-year deal beginning this August.
Betano – a sponsor of Euro 2024, UEFA’s Europa and Conference Leagues as well as shirt sponsor of Premier League Aston Villa and Argentina’s River Plate – launched in Denmark in 2024. Brøndby IF will be its first sponsorship in the country.
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