Chelsea look to take a step closer to their global fanbase with Twilio partnership
February 5 – Premier League Chelsea have announced a multi-year partnership with Twilio, making the customer engagement platform an official supplier across both the men’s and women’s teams.
The deal, unveiled this morning, marks a strategic move by the club to deepen its connection with its 615 million-strong global fanbase through cutting-edge data-driven insights.
At the heart of the partnership is Twilio Segment, a tool that will allow Chelsea to gain a 360-degree view of fan interactions,
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