2024 USA TODAY Ad Meter Marketing Spotlight: Middle Tennessee State University students unveil top 5 and bottom 5

USA TODAY Ad Meter kicked off an inaugural college/university spotlight program in 2024, with five schools participating. The mission was simple: expand the Super Bowl commercial conversation to the next generation.

From the minds of future marketers, creatives, the movers and shakers of decades to come, we pulled back the curtain on the Ad Meter ratings of each school, taking an inside look at what worked during the Big Game, and what missed the mark.

Next up on the stage is Middle Tennessee State University, where students from the class of assistant marketing professor Gaia Rancati weighed in on the Big Game spots.