US Soccer switches on Hisense for World Cup push
October 6 – Chinese consumer electronics manufacturer Hisense has continued its global sponsorship expansion into football becoming the Official TV and Appliance Manufacturer of the US national teams in a deal that will take them through the 2018 World Cup in Russuia, 2019 Women’s World Cup, as well as including the U.S. Soccer Development Academy, and U. male and female youth teams.
Hisense is already a sponsor of the 2018 FIFA World Cup in a one-tournament deal having cut its teeth with a Euros 2016 sponsorship – part of the partner roster that saw that tournament hit a record €1.9 million in sponsorship cash.
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