Zee puts FIFA World Cup behind paywall to grow subscriber base
ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subscriptions. Telecom bundling is being avoided for now. Two plans are available, ₹799 for three months and ₹1,699 annually. FIFA matches will not be in 4K. This approach prioritizes subscription growth.