USSF chief sets out plan for national sides to be America’s darlings and soccer to be No.1 for kids
April 7 – United States Soccer Federation Chief Executive JT Batson has set the target for the organisation’s flagship assets – positioning both the men’s and women’s national teams as “favourite teams” across the entire US sports landscape.
Speaking ahead of an important summer on US soil anchored by the FIFA World Cup 2026, Batson outlined ambitions that tie the national teams’ competitive success to broader participation and commercial growth.
Speaking to the Guardian,
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