UEFA appoints Beyond as Euro 2028 hospitality provider
March 23 – UEFA has locked in a key commercial pillar for EURO 2028, upgrading its existing relationship with Beyond Hospitality to make it the Official Hospitality Provider for the tournament.
The deal, signed more than two years in advance of the tournament, will see the company handle both the sales and delivery of the full hospitality programme, including ticket-inclusive packages across all nine venues spanning the England, Scotland, Wales and Ireland.
Beyond worked with UEFA for the final of the Champions League last season,
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