Hibernian FC To Take Control of Retail Operations

Following amicable discussions between the Club and Fanatics, both parties have agreed to conclude their current retail and merchandising partnership at the end of the current season, with the Club taking full control of its retail offering ahead of the 2026/27 campaign.

As a result, as of 1 June 2026, Hibernian FC will directly manage the Club’s retail operations, including in-store and online platforms.

Hibernian FC Chief Executive Officer, Dan Barnett, commented: "We'd like to thank the team at Fanatics for helping to drive the Club forward from a retail perspective since they started working with us in Summer 2024. 

“Building on these strong foundations, we are now excited to bring retail in-house to enable us to continue to enhance the retail experience for our supporters.”

Clare Dickinson, Senior Director of Football Partnerships at Fanatics, said: "We're proud of what we've achieved together with Hibernian FC over the past two years and wish the Club every success going forward.

"Building a strong foundation for the Club, growing its retail sales, and serving its passionate supporters has been a pleasure, and we look forward to seeing the club go from strength to strength.”