Walmart buys into Canada Soccer ahead of 2026 kick-off
March 6 – With the countdown to the 2026 World Cup now measured in weeks, Canada Soccer has teamed up with retail giant Walmart Canada in a nationwide collaboration designed to bring Canadians closer to the game.
Announced yesterday, the agreement will see Walmart Canada integrate across Canada Soccer properties and the Canadian Premier League, with a particular focus on grassroots participation, fan engagement and matchday experiences as the country prepares to co-host the tournament in just three months’ time.
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