Ajax gets his face back: Dutch giants revert to hand-drawn 1928 badge
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“As television money has transformed the landscape of European football in the 21st century, the challenge has fallen on big clubs in smaller markets to innovate, or face being left behind. Ajax, the most successful club in the Netherlands, have proven that invention does not require abandoning tradition. In fact, their history has provided the blueprint for continued success. In the early 1970s, legendary coach Rinus Michels built Ajax into the best club team in Europe. In 1973, they became just the second team to win three successive European Cups, with Michels’ totaalvoetbal philosophy executed by players reared at the club’s academy. …”
NY Times/The Athletic