Lionel Messi’s Más+ by Messi 1v1 World Crown Soccer Match Comes to Toronto

Más+ x SHARP

Lionel Messi named his signature drink, Más+, for a feeling. Spanish for “more,” the single syllable serves as shorthand for increase, acceleration, and augmentation; these sentiments express the awe-inducing ambition that made Messi an athletic legend. Now, the Más+ by Messi 1v1 World Crown — a new tournament for the next generation of soccer stars — challenges aspiring athletes to demonstrate their drive in a series of 1v1 showdowns. The prize? $5,000 and a replica of the World Crown, presented by Messi himself.

“Football is about passion, skill, and the joy of the game,” says Messi. “The Más+ by Messi 1v1 World Crown is pure sport and isn’t just about finding champions; it’s about incredible, undiscovered talent showing the world what they can do.”

Players will show off their skills in a series of regional qualifiers, including stops in Los Angeles, Toronto, London, and Dublin. Sharing his love of the game, the Argentine soccer star hopes to highlight the next generation of players. “The tournament is a great opportunity for local players to showcase their skills,” Messi explains. “I’m looking forward to seeing how they take part and what kind of talent is discovered there.”

On August 16th, the Canadian leg will kick off at Toronto’s Central Tech Stadium. Messi adds that he has firsthand experience with the soccer scene in Canada’s largest city: “Since I’ve been playing with Inter Miami, I’ve had the chance to play in Toronto a few times already,” says the athlete. “It’s another place where you can clearly see the passion for football, and it’s obvious that more and more people are getting into the game.”

As a sponsor, Más+ will provide athletes with an endless supply of electrolytes. Engineered to impress, the beverage is an unparalleled punch, blending everything from vitamins and minerals to antioxidants and electrolytes. And, with a 16.9oz bottle clocking in at ten calories, Más+ makes an efficient elixir.

For Messi, Más+ is a personal project. Inspired by his time on the field, the soccer star sought to balance a need for taste with the thirst-quenching quality of a classic electrolyte blend. “To achieve my goals, I learned that hydration plays a very important role,” explains the Más+ creator. “I’ve always been about improvement and wanted to find a drink with both amazing taste and the right ingredients. Many flavoured drinks have high levels of unhealthy ingredients, so people who drink them consume more sugar, calories, artificial ingredients, and even caffeine than they realize. You shouldn’t have to choose between better ingredients and better taste.”

Thanks to a careful concoction of natural flavours, Más+ is bursting with healthy hydration. Athletes will enjoy a mix of garden variety vitamins (A, B, C, E) alongside a slew of essential minerals to restore fluid balance.

While no one can predict the winners, the Más+ by Messi 1v1 World Crown is sure to bring healthy hydration in spades.

Learn more about Más by Messi 1v1 World Crown online.

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