UEFA’s men in black get a uniform upgrade with Macron
June 24 – In a world where football partnerships often feel like hollow branding exercises, there’s something refreshingly substantial about Macron’s continued relationship with UEFA. The Italian sportswear brand has just secured their third consecutive contract as Official UEFA Referee Match Kit Supplier.
Since 2019, when this partnership first began, Macron has transformed from a €113 million company to a €224 million powerhouse. That’s not just growth – that’s validation of a strategy that understands the difference between sponsorship and genuine collaboration.
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