Washington Spirit Reaches New Business Milestones in 2024

Spirit performance off the field mirrors on-pitch success

Washington, D.C. (10/01/2024) – With record ticket sales, club merchandise sales and landmark corporate partnerships, the Washington Spirit’s 2024 business year is paving the way for the club’s rise to preeminence.

Since visionary club owner Michele Kang assumed the reins in early 2022, the Spirit has seen remarkable growth. Here are some of the 2024 records and marks reached by the Spirit business operations team and the NWSL as a whole:

• Fans keep coming back – over 92% of 2024 season ticket members have already renewed their seats for 2025.
• First of its kind partnership with Fanatics Sportsbook – the Spirit became the first NWSL club to partner with a sportsbook in a major step toward bringing corporate partnerships in the women’s game on par with that of the men’s
• The Spirit has already eclipsed 2023 merchandise sales.
• Over 150,000 in attendance through 11 matches – the Spirit crossed the 150k mark in regular season attendance at Audi Field for the first time in club history with two regular season home matches still remaining. The club is averaging a 25% increase in attendance year over year.
• An A-lister joins the club – legendary athlete and businessman Earvin “Magic” Johnson became the newest member of the club’s investor group in 2024. With his extensive experience in professional sports success as both a player and an executive, Mr. Johnson has championship rings in the NBA, WNBA, MLB, MLS and eSports.
• Boom in club valuations – with the recent sale of Angel City FC at a $250M valuation, the average NWSL club is estimated to be worth over $100M as reported by Sportico, a massive increase from just a year ago.

As the Spirit wraps up its three-match away stretch this weekend in Orlando, it could return home next week having clinched a top four seed and at least one home playoff match. The Spirit will next take the field at home on Sunday, October 13 against Racing Louisville FC. Kicking off at 5 p.m. EDT at Audi Field, the match will feature a celebration of Hispanic Heritage Month. Tickets are available at WashingtonSpirit.com/tickets.

About The Washington Spirit

The Washington Spirit is the premier professional women’s soccer team based in Washington, D.C. and plays at Audi Field in Buzzard Point. The Spirit was founded on November 21, 2012 and is an inaugural member of the National Women’s Soccer League (NWSL) the fastest growing sports league in the US. The club is home to some of the best players in the world who have won championships for both club and country. In 2024, the Spirit drafted an epic class of rookies who are already breaking records and wowing fans. For more information about the Spirit, visit WashingtonSpirit.com and follow the club on Twitter, Instagram and Facebook.

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