Inside 'extreme Cold War' Euro 2024 negotiations as the BBC and ITV use mind games while deciding which matches they will choose to broadcast
![Inside 'extreme Cold War' Euro 2024 negotiations as the BBC and ITV use mind games while deciding which matches they will choose to broadcast](https://i.dailymail.co.uk/1s/2024/06/27/11/86638647-0-image-a-8_1719482992417.jpg)
For every major international football tournament the BBC and ITV divide up the games between them as they use an American draft style format to decide who shows which game.