Why Netflix is diving deeper into interactive storytelling
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Netflix announces that Bear Grylls will front its next choose-your-adventure experiment–and there’s more to come in horror, adventure, and romance.
Following on the heels of Black Mirror: Bandersnatch–the social-media sensation, choose-your-own-adventure film that Netflix launched last December—the company is leaning further into interactive storytelling, seeing it as the next, innovative frontier in TV shows and movies. The strategy will help Netflix differentiate itself as it faces increased streaming competition from the likes of Apple–which is announcing details about its new video service at an event next week–and Disney, which is launching a family entertainment OTT service, Disney+, later this year.