A Concept R&D Department
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In 1968, Dick Fosberry won a gold medal in high jumping at the Summer Olympics. Instead of diving with his belly over the bar and landing on his feet, he did it reverse, jumped over the bar with his back and landed on his back.
Nearly two thousand years since the Olympics in Athens, mankind invented a new technique for high jumping, the Fosberry Flop as it is now called. Amazingly, the innovation made was not due to technology, but a change in conceptual thinking.