Niner Bikes go consumer direct in Europe and UK

We don’t often see Niner Bikes on the trails in the UK but that may be about to change as they move to selling direct to the public.

Niner Bikes press release:

NINER BIKES ADDS DIRECT-TO-RIDER SALES MODEL ADDING CONVENIENCE AND PERSONAL TOUCH TO PURCHASING EXPERIENCE

Niner Bikes, a leading innovator in the mountain and gravel bike industry, today announced the launch of their Direct-to-Rider approach to provide customers with an improved purchase experience while cementing the brand’s continued commitment to the European market. The new model redefines how riders will buy Niner’s high-quality bikes, while enhancing convenience and overall rider experience. 

With a focus on improving access to their lineup of premium bikes, Niner’s Direct-to-Rider approach allows consumers to directly engage with the brand, streamlining the purchase process and delivering to them a premium bike that is assembled in Europe and delivered direct from Niner’s European facility. 

 “Our primary focus is to ensure our riders have convenient access to purchase a Niner and receive unparalleled rider service and product support that only Niner representatives can provide,” said Jeff Weiss, General Manager of Niner. “The new model will allow customers a direct line to our staff to help through the purchase process and beyond.” 

Key benefits of Niner’s Direct-to-Rider model include: 

1. Brand Connection: Interacting directly with riders fosters a more personal relationship and allows for deeper communication about Niner’s brand values, product stories and rider needs.
2. Convenience: Riders can enjoy hassle-free purchasing and prompt delivery of their new Niner bike directly to their door. 
3. Exceptional Support: Niner is committed to providing an incredible rider experience, offering expert guidance throughout the purchasing process and comprehensive after-sales support to ensure absolute rider satisfaction. 

“We’ve been listening to our riders, who are looking for a better value and more convenience when purchasing their Niner bike,” said Duncan McCann, EU Manager of Niner. “We’re committed to supporting our European customers and the new Direct-to-Rider model is one way we’re proving our dedication to being in the region.”

Niner’s transition to a Direct-to-Rider model represents a paradigm shift in how the brand does business and reflects their commitment to providing an exceptional experience for Niner riders. 

ninerbikes.eu

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