‘Earth is now our only shareholder’; Patagonia owner steps away from the brand he created

In what could be the biggest responsible business mic drop ever, owner and founder Chouinard transfer ownership to a trust, and the brand promises around $100 million annually to protect the planet.

Yvon Chouinard, founder of Patagonia, announced yesterday that he is relinquishing ownership of the company he founded nearly 50 years …Continue reading »