Sports leagues cashing in on betting they once fought
Professional sports leagues, which once vehemently fought the prospect of legal sports betting, are now scrambling to get in on it.
In a pact announced Wednesday morning, the National Basketball Association is teaming with Sportradar and Genius Sports to distribute NBA betting data to sports betting providers in the U.S.
It came a day after Major League Baseball said that MGM Resorts had become an official gambling partner in the U.S. and Japan. MGM Resorts previously reached similar deals with the NBA, WNBA and NHL, and has a deal with the NFL’s New York Jets to promote its properties and mobile app to fans.
FanDuel joined with the NHL and its New Jersey Devils franchise this month for sports betting and fantasy sports play.