WBSC Premier12 wins Silver at ADFEST Lotus Awards with Our Moments campaign

The Our Moments campaign, launched by WBSC major partner Dentsu Inc. during the Premier12 2024, won Silver at the Asia Pacific Advertising Festival (ADFEST) Lotus Awards in the Entertainment category.

This award recognises outstanding advertising and campaigns that leverage entertainment value across film, music, gaming and influencer collaborations.

The Our Moments campaign originated from a bold idea: to "democratise" sports broadcasting rights. The ultimate vision? A world where everybody is free to create sports content.

"We are honoured," commented WBSC President Riccardo Fraccari. "Not only is the WBSC Premier12 a high-profile event worth noting, but we have become the frontrunners of a campaign that encourages fans to be active creators of the sports content they love."

ADFEST received a total of 1,641 entries for the Lotus Awards. The jury included 63 members from 19 cities organised into seven groups and led by Grand Jury President Susan Credle, Global Creative Advisor for Interpublic and former Chair & Global CCO for FCB New York.