'Waste of time': Northwell marketing chief slams NYU Langone lawsuit

Northwell Health's marketing leader called trademark infringement allegations from NYU Langone Health "absurd" and a "waste of time" after a judge dismissed the complaint March 1. NYU Langone Health sued Northwell Health in June 2023, claiming the latter had copied the color purple and font it uses in marketing materials and committed false advertising when it claimed to be "NYC's only hospital in the Nation's Top 50." A federal judge in New York threw outthe lawsuit but left some of the allegations open to be refiled."From a marketer's perspective, I don't understand, really, the waste of time and resources pursuing these claims in the first place," Ramon Soto, chief marketing and communications officer of New Hyde Park, N.Y.-based Northwell Health, told Becker's. "The need or desire to follow anybody is just not within our DNA and who we are. We really do try to communicate with consumers on their terms about health issues that are important to them and that serve to distinguish Nort...