Commercial breakdown: 2025 NASCAR Cup Series Championship

Sunday’s Championship Cup race at Phoenix Raceway included NBC utilizing side-by-side commercials eight times during the broadcast. This past season saw a nice effort by the different broadcast teams to use side-by-sides to enable fans to continue to keep an eye on the racing action during commercial times. There is every reason to believe this will continue in the upcoming seasons, as it is a win-win for fans and sponsors alike. For those who like to know precisely how many ads there were for Sunday’s race, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2025 NASCAR Cup Series Championship

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:52 PM
Total minutes of complete race broadcast: 232
Minutes of race broadcast: 203
Minutes of traditional commercials: 29
Minutes of side-by-side commercials: 18

Total number of commercials: 104
Total number of companies or entities advertised: 54
Total number of traditional commercials (not split-screen): 58
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 46
Total number of companies or entities advertised: 32
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 8

Companies seen the most in commercials during this broadcast: NBC/Peacock (14 times); WPXI (7 times); Sonic (6 times); Toyota (5 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

Sunday Night Football on NBC/NBC Sports & Peacock – 2
NBA on Peacock – 2
‘Wicked’ on NBC & Peacock – 1
‘Stumble’ on NBC – 1
College Football on NBC/NBC Sports & Peacock – 1
Olympics on NBC & Peacock nbcolympics.com – 1
‘Brilliant Minds’ on NBC nbc.com/nbc-insider/show/brilliant-minds – 1
NBC News – 1
Peacock peacocktv.com – 1

Total: 11

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 7
Bet365.com – 1
PA Lottery palottery.state.pa.us/ – 1

Total: 9

Restaurants/Food

Golden Corral goldencorral.com/ – 2
Sonic sonicdrivein.com – 2
Applebees applebees.com – 1
Chipotle chipotle.com – 1
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Slim Jim slimjim.com – 1

Total: 8

Beer/Alcohol

Busch Light busch.com – 1

Total: 1

Car/Truck/Bike

Toyota Gazoo Racing toyotagazooracing.com – 2
Safe Lite safelite.com – 1
Sunoco sunocoinc.com – 1
Valvoline valvoline.com – 1

Total: 5

Insurance/Health

Physicians Mutual Dental Insurance sendinfokit.com – 2
Progressive progressive.com – 2
Liberty Mutual libertymutual.com – 1

Total: 5

Wireless Phone

Consumer Cellular consumercellular.com – 1
StraightTalk.com straighttalk.com – 1

Total: 2

Financial

Ally Bank allybank.com – 2
Credit One Bank creditonebank.com – 1
NationalDebtRelief.com – 1

Total: 4

Legal

Berger and Green bergerandgreen.com – 1
Morgan & Morgan ForthePeople.com – 1

Total: 2

Technology

Fan Duel fanduel.com – 1
Xfinity.com xfinity.com – 1

Total: 2

Products/Services for the Home and Personal Use

Breztri breztri.com – 3
Ashley Furniture Homestore ashleyfurniturehomestore.com – 1
Bass Pro Shops BassPro.com – 1
Opdivo Qvantig opdivo.com – 1
ro.co/sparks – 1
Trelegy trelegy.com – 1

Total: 8

Racing Related

Homestead-Miami Speedway homesteadmiamispeedway.com – 1

Total: 1

Race brdcast times: // Comm. brdcast times:

3:00 PM – 3:10 PM – 10 // 3:10 PM – 3:13 PM – 3
3:13 PM – 3:19 PM – 6 // 3:19 PM – 3:22 PM – 3
3:22 PM – 3:27 PM – 5 // 3:27 PM – 3:29 PM – 2
3:29 PM – 4:06 PM – 37 // 4:06 PM – 4:08 PM – 2
4:08 PM – 4:11 PM – 3 // 4:11 PM – 4:13 PM – 2
4:13 PM – 4:19 PM – 6 // 4:19 PM – 4:21 PM – 2
4:21 PM – 5:05 PM – 44 // 5:05 PM – 5:08 PM – 3
5:08 PM – 5:26 PM – 18 // 5:26 PM – 5:28 PM – 2
5:28 PM – 5:29 PM – 1 // 5:29 PM – 5:32 PM – 3
5:32 PM – 5:50 PM – 18 // 5:50 PM – 5:52 PM – 2
5:52 PM – 6:14 PM – 22// 6:14 PM – 6:17 PM – 3
6:17 PM – 6:27 PM – 10 // 6:27 PM – 6:29 PM – 2
6:29 PM – 6:52 PM – 23 // 6:52 PM – checkered flag

Total race brdcst time: 203 // Total comm. brdcst time: 29

Number of companies featured during broadcast: 23
(Coca-Cola; Busch Beer; Xfinity; AMR Safety Team amr.net ; Sonic; Cheddar’s; Hunt Bros. Pizza; Monster Energy; Toyota; Progressive; Freeway Insurance; HendrickCars.com ; BuildSubmarines.com ; Bass Pro Shops; Tide; Axalta; Breztri; Credit One Bank; ‘St Denis Medical’ on NBC; ‘Happy’s Place’ on NBC; NBA on Peacock; Sunday Night Football & ‘Football Night in America’ on NBC & Peacock; NASCAR 25 video game; NASCAR.com/FordPlayoffsPromo ; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:42 PM – 3:44 PM
Draft Kings; Golden Corral; Verizon/frontline ; Toyota Gazoo Racing; Coke Zero Sugar; Daytona500.com

3:51 PM – 3:53 PM
Slim Jim; Kubota; National Debt Relief; Sonic; Sunday Night Football on NBC & Peacock; College Football on NBC & Peacock

3:58 PM – 4:00 PM
Coke Zero Sugar; Liberty Mutual; Toyota Gazoo Racing; Sonic; ‘Happy’s Place’ on NBC

4:33 PM – 4:35 PM
Chewy; Xfinity; McDonald’s; Progressive; Busch Light; NASCAR 25 video game

4:53 PM – 4:55 PM
Sonic; Ally Bank; Chevy; Slim Jim; Echo Park Speedway

5:16 PM – 5:19 PM
GoodYear; Golden Corral; Tecovas; Valvoline; Coke Zero Sugar; Daytona500.com

5:42 PM – 5:45 PM
Consumer Cellular; Chipotle; Progressive; Busch Light; Toyota Gazoo Racing; Sunday Night Football on NBC & Peacock

5:59 PM – 6:01 PM
Kubota; Sonic; Ally Bank; Straight Talk; Drive Time; ‘St Denis Medical’ on NBC