Connection at the Core: True Temper's bold leap with the ICON golf grip

For over a century, the name True Temper has been synonymous with the backbone of the golf club. If you look into the bag of almost any PGA Tour professional, or even your own, the odds are high that the steel shafts connecting the head to the handle carry the True Temper seal. From the legendary 1945 season where Byron Nelson won 18 tournaments with True Temper steel to the ubiquitous dominance of the Dynamic Gold line launched in 1980, the company has owned the “engine” of the golf club. However, in a move that surprised the industry in late 2024, the world’s most dominant shaft manufacturer decided to move north of the steel — straight into the golfer’s hands. The result is the True...