Kendall Jenner Fanatics Sportsbook commercial: Inside 2026 Super Bowl ad leaning into 'Kardashian Curse'

When the brightest lights of Super Bowl 60 illuminate San Francisco this Sunday, one of the most talked-about moments won't even happen on the field. A new high-stakes commercial for Fanatics Sportsbook is set to debut, featuring a global icon who is finally ready to address a long-standing piece of internet lore. Rather than shying away from the colorful theories that have followed her personal life for years, the ad finds her leaning directly into the noise, turning a viral narrative into a calculated strategic move. By acknowledging the "superstitions" that fans have debated for over a decade, the campaign cleverly flips the script,...