Can the Super Bowl set a ratings record again without the Chiefs (or Taylor Swift)?

The adage that records are made to be broken definitely applies to the TV ratings for the Super Bowl. For three straight years, the game deciding the champion for the NFL season has set new viewing records, including last year's Philadelphia Eagles crushing victory over the Kansas City Chiefs 40-22 that scored an average audience of 127.7 million viewers on Fox. Both the 2024 and 2025 games had the benefit of the pop culture sizzle generated by Chiefs tight end Travis Kelce's romance with pop superstar Taylor Swift, bringing in more casual fans. This season, the Chiefs won't be in the game for the first time in three years as NBC will have the Seattle Seahawks facing off Sunday against the...