Rich Products partners with Oxford Pennant to create “The Rich Stadium Big Ticket”
0
54
In 1973, Buffalo-based food company Rich Products helped to secure the naming rights to the newly constructed Rich Stadium in Orchard Park. Now, that stadium (Highmark Stadium) has seen its final Bills game unfold, as football fans near and wide come to grips with the transition to a new stadium experience. Back when Rich Products first invested into the stadium experience with $1.5 million, and a 25-year naming rights agreement, these types of corporate branding initiatives were at the forefront of a league trend that has since become the industry standard in US professional sports. “I’d love to say in 1973 we had the...