Take us back to the golden age of football adverts

Thom Gibbs Mon, 29 December 2025 at 10:01 am UTC·8 min read As we age we see decline everywhere, not just in our own reflections. It is healthier and happier to resist these curmudgeonly thoughts for as long as possible, because things were largely no better in the old days. And yet, can you remember a single TV advert involving football from the past 10 years? Going back another 20 is easier. Brazil in the airport, Gareth Southgate at Pizza Hut, Peter Kay’s kick-ups. Retreat further and on the rare occasions football and advertising intersected it was always on the corner of naff and embarrassing. Think Kevin Keegan’s homoerotic Brut-scented workout with Henry Cooper:Advertisement...