National ad poking fun at Florida Gators fans a shift in college sports marketing

Noah White Fri, November 14, 2025 at 7:59 PM UTC·4 min read If you have watched Florida football much this season, commercial breaks serve as a moment of serenity. An escape from the school’s worst on-field product in decades, which recently resulted in it ridding itself of coach Billy Napier as it enters the final stretch of its season. But in late September, even those fleeting breaths of peace started getting suffocated, courtesy of AT&T. Television screens across the United States would flash to a black screen, and seconds later, a camera would pan down a tattoo parlor customer’s arm. Yearly Florida Gators national-champion tattoos, crossed out as the man’s predictions...