The Virtual Terrace • Re: Rugby league is becoming unattractive
The biggest downfall of Rugby League isn't the on-field product, it's off-field. The sport is extremely poorly marketed with what seems like almost no cohesive strategy. We're currently sponsored by mushy peas for crying out loud!
Football, Rugby Union, horse racing, darts, snooker, tennis, F1, boxing, golf etc have all got it figured out, it's not just about the sport for the majority, it's about the experience of attending the event. Rugby League in the most part is about watching a game, even our biggest games are just bigger versions of watching a game, they're not an event.
Until we have some serious marketing done in a cohesive way, we will continue to stagnate as a sport at the top level, which will have (and is having) a detrimental effect on the grass roots of the sport
Football, Rugby Union, horse racing, darts, snooker, tennis, F1, boxing, golf etc have all got it figured out, it's not just about the sport for the majority, it's about the experience of attending the event. Rugby League in the most part is about watching a game, even our biggest games are just bigger versions of watching a game, they're not an event.
Until we have some serious marketing done in a cohesive way, we will continue to stagnate as a sport at the top level, which will have (and is having) a detrimental effect on the grass roots of the sport
Statistics: Posted by Egg Banjo — Wed Sep 27, 2017 2:45 am