Surfing is a diverse sport. Why are surf brands so white?

The South African brand Mami Wata offers a more diverse vision of surfing.

As a child, my first introduction to surfing came from brands like Billabong, Quicksilver, Ripcurl, and Volcom, which set up shops in seaside towns everywhere I visited from Bali to Santa Cruz to Mauritius. Their stores were covered in images of blond-haired, blue-eyed surfers, suggesting to me that surfing was a pastime reserved for white people.

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