MLS signs deal with DataGrail to mark new era
March 31 – Major League Soccer (MLS) has signed a deal with data privacy company DataGrail.
Twenty-three MLS clubs will onboard DataGrail’s platform across the next twelve months, with the remaining seven opting for approved third-party solutions.
The practical effect is a league-wide privacy management infrastructure that will promote standardisation, automation, and an eye on building towards scale. DataGrail will sit at the centre of it all, handling fan data flows across MLS’s Fan Genome 360 intelligence platform,
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