Arsenal add security with ADT deal
March 10 – Arsenal have signed a new multi-year partnership with security firm ADT, bringing the brand into football sponsorship for the first time as the club’s Official Community Security Partner.
The agreement covers both the men’s and women’s first teams and will see ADT integrated across Arsenal’s digital ecosystem, including the recently launched Arsenal app. The partnership will also extend into community activations and matchday experiences throughout the season.
The collaboration will be rolled out through a variety of educational initiatives and fan engagement opportunities tied to ADT’s smart home security products,
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